In case you only caught part of the livestream, the big issue I discuss here is that a fair number of smaller retailers who sell Estetica products, including myself, were not adequately notified of the recent launch because they put more focus on their marketing to our customers (IE: YOU) than marketing to THEIR customers (IE: retailers like us). In this case, I was not notified directly of this launch. Instead, they sent a generic email blast to a deactivated inbox and to my warehouse staff, when they had every opportunity to send me notification directly. It's a matter of professional courtesy and something that makes my spidey senses tingle. I should not have learned about this launch from my customers because they heard it from TAZ or anyone else. I should have heard about it from Estetica, directly. I emailed them, they wrote back to say that they sent me notice (their defense on that livestream comment, as well), but it took my business partner and I half a day to figure out where they sent it after-the-fact. That should not be necessary, nor should it be necessary for me to suck up to my suppliers to get them to notify me in a manner that indicates that they value our partnership. Just because other stores encourage their social media people to suck up to these brands and chase endorsements, that doesn't mean that I should be forced to do similarly. I spend a lot more money with these companies than any individual end customer or any of these other social media personalities. I am owed better treatment than this by virtue of that fact alone. This is not the only launch this year where this has been an issue. If trying to handle this behind the scenes isn't accomplishing much, then what recourse is there aside from letting you know so you can be part of this conversation? After all, they are inserting you into the middle of this already, whether you realize it or not, by leveraging your FOMO to make me carry products that may not be a good fit for my store, even if those products are already sold out. <br /><br />The question I ask again and again in here is: what is their goal? These brands do not sell directly to the public, and none of us retailers (to my knowledge) are asking these brands to do our marketing for us. So...why do they insist on competing with their own retailers and placing so much emphasis on marketing directly to our customers if it isn't for our benefit? This is a real question, because some of these brands have been doing this for a couple years now, and I still don't know the answer. They usually dodge my inquiries and complaints by saying, "It's all to help women." That's a great motivation, but it still doesn't answer the question because there is more to helping women than just helping them buy the newest products. <br /><br />To anyone<br />...<br /><a href="https://www.youtube.com/watch?v=HsbQV9wHZYU" target="_blank" rel="nofollow">https://www.youtube.com/watch?v=HsbQV9wHZYU</a>