$100,000+ Expert Insights from Bryan Clayton (GreenPal)<br /><br />TL; DR<br /><br />Multi-sided marketplaces are big business these days. These platforms host a wealth of different services and give consumers the freedom to choose while offering service providers a new way to find clients.<br /><br />It’s an industry that Bryan Clayton knows very well, as he is the founder of GreenPal, a landscaping marketplace that was built through years of hard work and persistence.<br /><br />The following guide and video outline Clayton’s journey and detail all of the tips and tricks that he used to get to where he is today.<br /><br />You’ll find a 60-minute video and more than 5,000 words of content. Here is a quick taster of what’s to come:<br /><br />* The Chicken and the Egg: When you’re building a multi-sided marketplace, you need service providers before you can get customers, but if you don’t have customers, why would a service provider join? It’s a scenario that has stumped many aspiring founders, but Clayton has the solution. He has been there, done that, and has the platform to prove it. In the guide below, he outlines his strategy for growing a marketplace from scratch and attracting service providers when you don’t have customers.<br /><br />* How to Grow Your Brand: Once you have created the marketplace, you need to attract customers and grow your brand. One of the tricks used by many marketing experts is to create pieces of pillar content that you turn into smaller guides. For instance, you can create a 60-minute video that you chop into multiple video sections before getting it transcribed and turned into a blog. If you know how to write and film content, you have all that you need. If not, you can hire a writer and/or editor to help you out and ensure your content is polished.<br /><br />* Do You Need Funding? Many entrepreneurs look for venture capital funding as soon as they create their business plan, but Clayton recommends going your own way. If you bootstrap your own business, you’ll be more committed to making it work and to investing your money wisely. There will be fewer mistakes and your business could benefit as a result.<br /><br />* Find a Co-Founder: It’s important to find a good co-founder, one who will work as hard as you do and will invest their time and money into your business. You also need someone who will challenge you and won’t just agree to everything that you say. That’s how the best ideas are born.<br /><br />* How to Build a Marketplace: Bryan Clayton went to great lengths to create his own multi-sided marketplace. He actually programmed it along with his co-founders, which meant going back to basics and learning how to program. If you have the skills already, you can start building the platform. If not, you can swap those skills for money and pay a freelancer to do the work for you.<br /><br />And that<br />...<br /><a href="https://www.youtube.com/watch?v=tHVObY061JY" target="_blank" rel="nofollow">https://www.youtube.com/watch?v=tHVObY061JY</a>