Many brands are starting podcasts and are then disappointed by the number of downloads. One way to maximize your podcasting is by live-streaming the recordings to your existing social communities like Twitter, LinkedIn, Facebook, and YouTube. Other channels to consider include Clubhouse, Twitter Spaces, and Amazon Live. <br /> <br /> In his fourth book, “Going Live”, Christoph Trappe covers how any brand can make live streaming part of their content strategy and integrate it into Create Once, Publish Everywhere. I invited Christoph on to the podcast to talks about his book and his authentic storytelling project. <br /> <br /> We discuss why and how live streaming can give your brand a competitive advantage and how to show your brand’s authenticity and humanness. We also talk about the technologies and strategies that will help you build your success.<br />...<br /><a href="https://www.youtube.com/watch?v=SfhU-QbW2oQ" target="_blank" rel="nofollow">https://www.youtube.com/watch?v=SfhU-QbW2oQ</a>