A basic overview of what returnability means to comics, how it impacted comic book numbers in the past, and why it remains a factor to consider when we look at the market in the future. With returnability coming back into the spotlight with the Walmart comics from DC and the Brietweisers, I attempt to explain the factors around how returnability impacts the publishers and the shops.<br />...<br /><a href="https://www.youtube.com/watch?v=L_Ys2yw27_4" target="_blank" rel="nofollow">https://www.youtube.com/watch?v=L_Ys2yw27_4</a>