Is the best music promo free? Do bigger rappers lease beats? Katori Walker joins us to discuss signing a major label deal, what went wrong, how he leases beats and why he doesn't always buy exclusive beats, and why he hasn't spent a cent on music promo in years.<br /><br />#sellingbeatsonline #beatstars #beatselling #musicbusiness #podcast<br /><br />00:00 - Intro<br />00:49 - Katori Walker's Story<br />08:01 - A Fair Major Label Deal?!<br />16:04 - Why Rappers Fail<br />20:55 - Release Your Bad Songs<br />26:32 - You Need Money for Promo?!<br />31:08 - I haven't Done Paid Promotion Since 2018<br />37:03 - Do Bigger Artists Lease Beats?!<br />38:18 - Exclusive Beats Too Expensive?<br />44:52 - Producers Chase Numbers<br />46:44 - How to Build and Maintain Fans<br />...<br /><a href="https://www.youtube.com/watch?v=OQ4kyFQQbQA" target="_blank" rel="nofollow">https://www.youtube.com/watch?v=OQ4kyFQQbQA</a>