BIODERM BantaySARAdo TVC is a TV Commercial that features Sara Duterte as the brand ambassador or endorser. BIODERM's TVC tagline is a bit more of a premise: "Sa Bioderm, bantay-sarado sa germs ang pamilya! May coolness pa at magaan sa bulsa." it roughly translates to "With BIODERM, Your family is well-guarded from germs. It has a cooling sensation and is easy on the pocket."<br /><br />Trivia:<br />Client wanted a TVC featuring Sara Duterte. They liked the "BantaySARAdo" concept though and wanted it incorporated in as the Tagline for the commercial. This TVC went viral and was set ablaze mainly because the brand was thought to go against the likes of Kris Aquino on a head-to-head political soap race. During the heat of the Viral infection, the client took the video down and all traces of the TVC and shut themselves in. Amongst ourselves(Team), we though of: "Why not take advantage of this situation?" "A news, good or bad is still news right?" and we all know that'll make it to the most top viewed video in those weeks that It should have been left viewable.<br /><br />P.S. I'm not a writer :-)<br /><br />Art Director | Storyboard: Allen Noche<br />Agency: Alchemy Solutions, Inc.<br />Client: IPI<br />...<br /><a href="https://www.youtube.com/watch?v=ZxcW110dagA" target="_blank" rel="nofollow">https://www.youtube.com/watch?v=ZxcW110dagA</a>