Applico CTO and former Munchery CEO, Tri Tran, joins the show to discuss Instacart's playbook to build a $1 billion ad business and what this revenue stream could mean for the delivery platform's highly anticipated IPO. Tran discusses how he sees the online grocery and delivery landscapes playing out over the next few years while highlighting some of the challenges he thinks Instacart will have to overcome to sell $1 billion in ads per annum. Alex and Tri close out the conversation by highlighting some alternative tech solutions in the food space that don't require that retailers cede the customer relationship to a gatekeeping tech provider.<br /><br />Instacart's playbook to take on Google and Facebook: <a href="https://www.businessinsider.com/instacart-advertising-business-revenue-ipo-amazon-seth-dallaire-2021-6" target="_blank" rel="nofollow">https://www.businessinsider.com/instacart-advertising-business-revenue-ipo-amazon-seth-dallaire-2021-6</a><br /><br />Originally Aired: 06/24/21<br />#Instacart #Grocery #FoodBusiness<br />—<br /><br />📚 Grab a copy of the Amazon Best Seller Modern Monopolies: <a href="https://amzn.com/B017RC8CBC" target="_blank" rel="nofollow">https://amzn.com/B017RC8CBC</a><br /><br />❓ Are you part of a large enterprise interested in spinning out a platform business? Connect with us here: <a href="https://resources.applicoinc.com/wta-contact/" target="_blank" rel="nofollow">https://resources.applicoinc.com/wta-contact/</a><br /><br />🎧 Listen to an audio version of the WTA Podcast here: <a href="https://anchor.fm/winnertakeall" target="_blank" rel="nofollow">https://anchor.fm/winnertakeall</a><br /><br />At Applico, we identify untapped, intrinsic assets that give existing enterprises an enormous advantage to spin-out new tech companies. WisdomTree licensed Applico's Platform Insights Data Product to aid in the creation of the PLAT ETF.<br />...<br /><a href="https://www.youtube.com/watch?v=y608hENVako" target="_blank" rel="nofollow">https://www.youtube.com/watch?v=y608hENVako</a>