Repel the Many and Compel the Few with Impact, Purpose and Belonging @Books in Blinks <br /><br />➤ What is it about?<br /><br />Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.<br /><br />➤ Key ideas in this title:<br /><br />01:23 If you want better candidates, create a better employee value proposition.<br /><br />03:54 Attract purpose-driven Jedis by establishing your company’s own strong purpose and emphasizing harsh realities.<br /><br />06:37 Using storytelling techniques will also help you to create a strong and compelling employer brand.<br /><br />08:53 Research will help you to find the perfect stories to share with your audience.<br /><br />11:17 Activating your brand will allow you to “re-recruit” your workforce and turn executives into brand ambassadors.<br /><br />13:38 Make your career site the center of your employer brand, and think in terms of “See, Think, Do, Delight.”<br /><br />16:19 There are objective metrics you can point to when launching your first Give and Get campaign.<br /><br />18:29 Final summary<br />...<br /><a href="https://www.youtube.com/watch?v=AFlzwINvmE8" target="_blank" rel="nofollow">https://www.youtube.com/watch?v=AFlzwINvmE8</a>