The most common question we hear from advertising prospects is they want X amount of leads and X amount of sales.<br /><br />Having business goals in mind is perfect, but you have to map them to the right activities. Advertising can only optimize based on business results. What this means is advertising is less responsible for sales and more responsible for driving traffic to a specific destination.<br /><br />Of course, we are optimizing the ads to match a specific point or a feature a click might be looking for and that's where they enter to your website. Once a lead is on your Shopify website, for example, advertising stops, and the sales funnel begins.<br /><br />The website owner and the ads agency forge a partnership because both are required to be successful. <br /><br />Conversion Rate Optimization (CRO) is an exciting trend that is helping more Shopify stores close more sales. The objective is to look at options to engage, capture, and nurture qualified clicks to help them decide to buy or take action. <br /><br />Advertising can only optimize best on the business results. Now, with CRO, more business results can happen effectively driving down the advertising costs. <br /><br />We see it time and time again. Websites owners that are actively working to improve the experience on their Shopify store are the ones producing the best results.<br /><br />Website: <a href="https://zimamedia.com/" target="_blank" rel="nofollow">https://zimamedia.com/</a><br /><a href="https://www.facebook.com/zimamediallc" target="_blank" rel="nofollow">https://www.facebook.com/zimamediallc</a><br /><a href="https://twitter.com/Zima_media" target="_blank" rel="nofollow">https://twitter.com/Zima_media</a><br /><a href="https://www.instagram.com/zimamedia/" target="_blank" rel="nofollow">https://www.instagram.com/zimamedia/</a><br /><a href="https://www.linkedin.com/company/zima.." target="_blank" rel="nofollow">https://www.linkedin.com/company/zima..</a>.<br /><a href="https://twitter.com/michaelzima" target="_blank" rel="nofollow">https://twitter.com/michaelzima</a><br /><a href="https://www.instagram.com/mikedzima/" target="_blank" rel="nofollow">https://www.instagram.com/mikedzima/</a><br />...<br /><a href="https://www.youtube.com/watch?v=jgeBUVFZ5gc" target="_blank" rel="nofollow">https://www.youtube.com/watch?v=jgeBUVFZ5gc</a>