Have you ever wondered who comes up with naming and marketing your favorite products? Behind that chocolaty goodness that makes you want to buy is Bryan Mattimore.
Bryan and Brad have been friends for decades (and even longer without knowing it)! Bryan shares his ideation magic, what makes a product sell, how to push for innovation, and his latest book, Trump's Playbook: His 50 Brand and Influence Strategies and How To Use Them Ethically!
This is not a TDS book...this is an analysis of how one man could take over the psyche of a country.
A fun episode.
ABOUT BRYAN MATTIMORE:
Mr. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-year old innovation agency based in Westport, Connecticut.
Bryan is one of America's top experts in applied creativity, ideation facilitation and innovation management. Prior to cofounding Growth Engine, he was president of the Mattimore Group, a fifteen-year-old ideation facilitation and creativity consulting company.
In his business consulting career, Mr. Mattimore has facilitated over a thousand brainstorming sessions, moderated over five hundred creative focus groups and consumer ethnographies, and managed over two hundred successful innovation projects, leading to over $3 billion in new sales annually for a wide variety of Fortune 500 clients.
He speaks frequently to organizations and associations on innovation processes best practices. He has addressed or co-chaired conferences for the Industrial Research Institute (IRI), Product Development & Management Association (PDMA), American Marketing Association (AMA), Association of Talent Development (ATD), Vistage, Young President’s Organization (YPO), and the World Innovation Forum. He is also an instructor for Caltech in their Executive Education program.
Mr. Mattimore has authored dozens of published articles and webinars, and three books on business creativity and innovation process: 21 Days to a Big Idea, Creating Breakthrough Business Concepts, Idea Stormers, How to Lead and Inspire Creative Breakthroughs, and 99% Inspiration, A Real World Guide to Business Creativity, selected as the American Management Association’s membership offering/book of the year.
A cum laude graduate of Dartmouth College, with a major in psychology, Mr. Mattimore is also the inventor of the creativity training game, Bright Ideas.
Website: https://growth-engine.com/
Contact:
[email protected]
HOST OF AWAKENED NATION™: Brad Szollose.
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https://www.youtube.com/watch?v=ah7V6mi-hZo